Women-led Kerala start-up to be showcased at Expo 2020 Dubai US Pavilion

A women-led start-up from Kerala will be showcased at the US Pavilion of the upcoming Expo 2020 Dubai to be held from next month.

Its co-founder Vani Vijay at Dubai will represent the achievements of Vydyuthi Energy Service (VES) in the sustainable renewable energy sector in Kerala.

Vani Vijay

 Vydyuthi Energy Service is one of the two companies from India selected to be part of the US Pavilion, a company statement said here.

The global meet on gender equality, hosted by the state-run Gender Park in February this year, became the first carbon-neutral event of the state government and this was achieved with the support of VES, the energy and carbon consulting start-up recognised by United Nations Women’s Empowerment Principles (UN-WEP), it said.

The activities of the VES in achieving carbon neutrality at the conference led to opening the doors to the Expo 2020 Dubai.

 The US Diplomatic Missions nominates eligible start-ups of each country and Vani and the VES were selected through a competitive application process.

 The VES is a start-up company engaged in research activities for achieving carbon neutrality in various sectors.

 The selection of VES in Expo 2020 Dubai will help in ensuring women’s participation in more ventures in various science and technological sectors, Vani said.

 Around 40 young entrepreneurs and leaders from 20 countries will be part of the US Pavilion at Expo 2020 Dubai and they will participate in the seven-month programme of Pepsico Foundation, the main sponsor of US Pavilion, which provides USD five lakh as a grant.

 Discussions and exchange of ideas on trade, sustainability, and future cities, will be part of the programme, it added.

Vyduthi Energy Services, which helps in identifying energy efficiency drivers and adopting viable action plans, was the first company from Kerala, which signed an agreement with United Nations Women’s Empowerment Principles.

 Women hold the leadership positions of the Thiruva­nanthapuram-based company, which aims at developing a Kerala model for sustainable energy.